Can brands truly support social issues? A Gillette and Nike case study.
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Nike's statement in support of protestors earns it record social engagement | The Business of Business
Nike Ads Made Social Statements Throughout Its History
Nike historically finds success endorsing social issues in ads
Why other brands will follow Nike into social justice | PR Week
Colin Kaepernick more popular among Nike customers than with the general public | YouGov
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
ESPN - “We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates.” Nike's
KOAM News Now - A new Nike campaign is causing some controversy by hiring Colin Kaepernick. Should companies get involved with social issues? Poll: http://www.koamtv.com/ Tonight on KOAM and FOX14, we visit
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Nike historically finds success endorsing social issues in ads
Behind Nike's Decision to Stand by Colin Kaepernick | The New Yorker
Nike Issues Black History Month Collection, Announces Social Justice Grantees
Nike Ads Made Social Statements Throughout Its History
How Nike Reframed Brand Purpose In The Age Of Social-conscious Marketing - The Drum
Nike and Kaepernick: The Dilemma of Corporate Social Activism - Impakter
Shop Nike Air Huarache DZ5207-500 purple | SNIPES USA
How Nike's "Just do it" became a slogan about activism too | CNN Politics
Nike has always stood at intersection of culture, sport and social issues, says Pro4ma CEO
Why More Brands Are Leaning Liberal When They Take a Stand on Political or Social Issues | by Paul Dughi | Marketing And Growth Hacking
How ethical is Nike? | Ethical Consumer
Nike Does It: Embracing Controversy And Deepening Customer Relationships
Colin Kaepernick 'Dream Crazy' Ad Wins Nike an Emmy - The New York Times
Colin Kaepernick's Nike Campaign Keeps N.F.L. Anthem Kneeling in Spotlight - The New York Times
A Brief History of Nike Using Advertising to Address Social Issues
How Nike Turns Controversy Into Dollars - YouTube
