Why do a lot of athletes wear yellow shoes in Rio Olympics? - Quora
Nike avoids Olympic sponsorship restrictions – Marketing Week
A New Sponsor for Allyson Felix - The New York Times
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Opinion | Allyson Felix: My Own Nike Pregnancy Story - The New York Times
Allyson Felix, an Olympic medalist who split with Nike over maternity rights, signs with Athleta — Quartz at Work
Why Nike Isn't "Losing" The Olympics | Fortune
Olympics Postponed, Brands Respond to the News – WWD
2028 Los Angeles Olympics have got first sponsor on board! - InsideSport
Case study: Branding strategies deployed at the 2012 Games in London
Nike and U.S. Olympic Committee Launch Free, Online Training For Volunteer Youth Coaches, Inspired By The Aspen Institute's Project Play 2020
Nike sign US Olympics deal for LA 2028, says report - SportsPro Media
Event Analysis: Olympic Sponsorship | Tandem Partnerships
Olympics | Kerin & Hartley Marketing
How Nike Brilliantly Ruined Olympic Marketing Forever
How Nike Brilliantly Ruined Olympic Marketing Forever
Nike Plays Hardball to Keep Its Athletes - WSJ
Nike runs outdoor ad celebrating Farah's double Olympic victory
Reports: Nike to become the first official sponsor for Los Angeles 2028 Olympic games - Sportswallah
brandchannel: Rio 2016: Nike Nails Landing As First-Time Official Olympics Sponsor
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Was Olympic Sponsorship worthwhile? | The Brandit
British Olympic hopefuls hit by Nike sponsorship cuts | Sport | The Times
Nike | My Thought Bubble
Non-sponsor Nike is brand most associated with Olympics
Olympic investigation: Who do Nike Sponsor?
Olympics-USOC and Nike extend partnership through 2020 | Fortune
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
