How High-End Brands Leverage Chinese Social Media During Fashion Week | Jing Daily
WeChat - The British luxury fashion brand Burberry hosted a 24-hour flash sale event on China's most popular social media Wechat. Let's see how Burberry connects and engages with Chinese luxury customers.https://mp.weixin.qq.com/s/BbRc31y1KYMNPwtZRPFYug
How Burberry capitalised on the social media - BusinessToday - Issue Date: Feb 03, 2013
Case Study: Is Burberry's Social Media Use the Best Amongst Luxury Brands?