![BE Celebrating 30 Years: India is not the next China: Roland Auschel, global sales chief, Adidas, Marketing & Advertising News, ET BrandEquity BE Celebrating 30 Years: India is not the next China: Roland Auschel, global sales chief, Adidas, Marketing & Advertising News, ET BrandEquity](https://etimg.etb2bimg.com/thumb/msid-71491244,imgsize-946947,width-1200,height-900,overlay-etbrandequity/india-is-not-the-next-china-roland-auschel-global-sales-chief-adidas.jpg)
BE Celebrating 30 Years: India is not the next China: Roland Auschel, global sales chief, Adidas, Marketing & Advertising News, ET BrandEquity
At Adidas, our idea is to create buzz in key cities & then spread it: Roland Auschel, Global Sales Head, Retail News, ET Retail
WHU - Otto Beisheim School of Management - Roland Auschel (adidas) at the 7th WHU - Campus for Marketing © Julia Berlin | Facebook
India is the next India, not China: Adidas' Roland Auschel, Marketing & Advertising News, ET BrandEquity
![At Adidas, our idea is to create buzz in key cities & then spread it: Roland Auschel, Global Sales Head - The Economic Times At Adidas, our idea is to create buzz in key cities & then spread it: Roland Auschel, Global Sales Head - The Economic Times](https://img.etimg.com/thumb/width-640,height-480,imgsize-38832,resizemode-1,msid-47290049/opinion/interviews/at-adidas-our-idea-is-to-create-buzz-in-key-cities-then-spread-it-roland-auschel-global-sales-head.jpg)