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Usain Bolt and Puma outsmart the IOC: Ambush Marketing
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Usain Bolt and Puma outsmart the IOC: Ambush Marketing
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USA vs. Puma: war for 'ambush marketing' at the Olympics ~ Archyde
Marketing 3.0.: Puma | How ambush marketing was taken to a new level at the Olympics?
For Olympic Committee, Marketing Is No Game : NPR
