DTC success: forget your product and focus on your operations - Internet Retailing
Adidas says will grow in China in 2022 | Reuters
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Adidas vs. Nike vs. Under Armour
Nike earnings: Cozying up to consumers in the face of competition from Adidas, Under Armour - MarketWatch
How Adidas is planning for DTC to make up 50% of its revenue by 2025
Adidas To Make DTC 50% of Total Retail Sales by 2025 - Parcel Monitor
Why Nike Pivoted towards Direct to Consumer Strategy | CXP - Customer Experience Asia
Adidas pushes online sales and sustainability in five-year plan | Reuters
Adidas looks to gain market leadership during COVID-19 while Nike takes a conservative approach - GlobalData
Adidas plans shift to DTC-led business model in new “Own the Game” strategy - TheIndustry.fashion
Long-term China problems would hit Adidas targets to 2025 - Handelsblatt | Reuters
Ecommerce Marketplaces are Enabling Direct-to-Consumer Brands to Succeed
Adidas Leans Into Memberships and Beefs Up Digital Hires | Consumer Goods Technology
Direct-to-consumer sales boost Adidas, but higher supply chain costs hit profits - Internet Retailing
Drapers Investigates: Do Nike and Adidas hold too much power?
How to Execute a Direct-to-Consumer Business Model
Edition #281 Brands inevitable DTC future | Nudge
adidas - adidas delivers strong finish to 2020
Nike sales outpace DTC competitors - Bloomberg Second Measure
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
DTC Channels Make Up Bulk of Sales for Nike, Adidas, Skechers and Vans – Footwear News
Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020 - SportsPro
Chart: Sportswear Giants Shift to DTC | Statista
How Emerging Technology Could Drive Direct-to-consumer Business In Adidas | by Kathy Jiang | Medium
