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What are Brand Archetypes and why are they important?
What are Brand Archetypes and why are they important?
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ebaqdesign - The hero archetype is definitely one of the most highly represented archetypes and personalities when it comes to branding. Examples of brands that use the hero archetype in their messaging:
12 Brand Archetype Examples Every Marketer Needs to See
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adidas Brand & Marketing Strategy - neuroflash
What are Brand Archetypes and why are they important?